It’s no secret I’m skincare and beauty obsessed. For skin, I’m a firm believer that you pay for what you get, and I won’t balk at products that are £100+. For make-up, I’m a little less fussy. I have my staples; No7 for eyeliners, Dior for BB Cream, and Vaseline for lips, but anything else (glosses, eye shadows and mascaras) are fair game. If I find a good deal, you’ll find me elbowing other women out of the way to get my mitts on it.
When I find good quality low-cost brands that work, I’ll shout about them. By the same token, if I’m sent something that’s overpriced and lasts an hour max, I’ll tell the world how unimpressed I am. This is what beauty reviewing is all about. So when the folks at @ProductTestUK sent me this Jumbo Eyeshadow Stick from ELF (£2.95) it could have gone either way…
Of course, £2.95 for an eyeshadow is a low price-point. This puts it on a par with Barry M, Miss Sporty, 17 and other made-for-teen ranges. With all these brands expectation is low and if it just stays put for a few hours whilst you do the supermarket shop, you aren’t too disappointed.
I must admit ELF Cosmetics (Eyes Lips Face) were new to me as a budget brand and I will credit them for an expert branding job. The packaging helps lift them a notch up from the likes of Rimmel. The website is also easy to use and slick.
Unfortunately I can’t get as excited by their swatching which is pretty woeful - I was sent French Lace which the website suggests is a pale pink shimmer, yet this is as nude as you can get! Don’t get me wrong, this is better suited to my skin tone and I prefer it, but for an online brand colour representations should be better.
Performance-wise, as far as eyeshadow pencils go, this is a fairly good one. I usually use pressed powder eye make-up and consider them pretty unbeatable for staying power, but this lasted a good 3 hours with a primer before reapplication was needed - not bad for a low-cost brand. As the pencil is infused with Vitamin E it glides on with ease and blends well, but you will need a generous application to achieve a long-lasting finish.
My only slight problem with pencil eyeshadows (and this is no exception) is that they stay slightly greasy on your eyelid. This means you run the risk of eyeliner transfer to the wider eye. This is not a good look so do be sure to carry your mirror around for quick touch-ups.
Overall, for teens and the beauty-addicted, this is well worth a shot. I won’t be turning my back on my pressed eyeshadows as I prefer rich highlights and more visible pigments, but for more subtle looks, this does the job well. At £2.95 you can’t really go wrong.






