The Glenlivet’s #CheersDad campaign asks dads what their legacy will be

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It’s a question we rarely ask, but many of us so often think about. Whether we’re memoralising dads that have passed, reflecting on the relationship we’ve had with our dads throughout the ages, or thinking ahead to the values we’re instilling in our own children…

Just what legacy have/will these dads leave behind?

I really love this video from The Glenlivet, who are celebrating the uncelebrated this Father’s Day with their #CheersDad campaign. It explores what sons and daughters value most from their fathers and what they think they will, in turn, pass on to their children one day.

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It prompted me to ask Craig what he thinks his legacy to our children will be. Typically he quipped that he hoped they’d inherit his sense of humour (I seriously hope they don’t!), but after pushing him for something a little more sentimental, he said the following:

“I hope they learn how to be passionate and caring from you (that would be me, their mum), and they can balance this with a healthy dose of Me. I mean, I hope they don’t panic, can face all challenges with a sense of calm, and will continue to smile when all seems wrong in their world. Whether they get dumped, get sacked or fail a test - there’s a joke in there that they’ll come to appreciate in a few years time”

This is just so disarmingly Him. It’s what attracted me to him in the first place, and what made me know what an amazing father he would be. If I’m having a bad day with the kids and am surrounded by Lego and baby wipes (and crying that could have led to an early capture of Bin Laden had it been played on loop to his Al-Qaeda conspirators), Craig is the very first person I call. He’ll say something funny and somehow I’ll manage to carry on until he gets home from work.

It’s this that makes us a perfect team. The ability to at laugh ourselves and each other means we can survive anything as a family. I can’t really think of a better thing for us all to thank him for this Father’s Day.


Win Dad a Hamper this Father’s Day with Cadbury’s Gifts Direct

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Dads. They’re too often overlooked for all the hard work they do. Many are breadwinners, most are lumped with taxi duties, and almost all are tapped up continually for the latest trainers, computer games and other bits and pieces. I know this is the case for my Craig - he’s out the door at 6am every weekday and comes back some 13 hours later. When he arrives through the door he’s greeted by chaos; half-eaten dinners, over-tired kids and a stressed-out girlfriend.

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We don’t show him often enough how much we love him. I’m the first to shove ketchup-covered children in his face every evening and run upstairs for some me-time. Craig is then on dessert-duty and has to deal with the fallout when the kids fight over the last strawberry-flavoured Petit Filous.

Bedtime is also his domain, and the protests over teeth-cleaning make me wince from the sofa downstairs. I honestly don’t know how single mums cope as I’m shattered at 6.30pm and couldn’t manage a second more without checking myself into an asylum.

So Father’s Day is the perfect opportunity to show dads everywhere that they’re the real superheroes. How better to show them than winning them an awesome Cadbury’s hamper worth £50 stuffed with all his favourites?

(… there’s also a cheeky chocolate and wine option if dad likes a tipple).

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To enter, kids can send in a drawing, sketch, or craft image of their dad as a superhero to david [dot] cook [at] digitaslbi [dot] com, and guest judge – craft blogger and seller Vicki Evans – will pick a winner!

Closing date for entries is Tuesday 9th June 12pm - so it’s time to get cracking!

My babies might be a too little too tiny for painting, drawing and the like (I wouldn’t even trust them with a Pritt Stick), but I have had a little search about for some ideas if you wanted to take part. I love these superhero loo rolls by GeekMom.com, they’re just crying out for a Polaroid image of daddy’s face.

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And here’s a selection of drawings (from kids of all ages) as found on Pinterest. Goes to show superheroes come in all shapes and sizes (… even balding dads and dads dressed in pink dresses make the grade!).

So go on then, get the crayons out and draw daddy a cape! Good luck everyone

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Terms and Conditions
This competition is open to UK entrants only
The prize is one Father’s Day Gift Hamper from Cadbury Gifts Direct, up to the value of £50
To enter, your child must create a drawing, painting or craft image of their dad as a superhero, and email it to david [dot] cook [at] digitaslbi [dot] com
Only one entry per child will be accepted
The closing date is Tuesday, June 9th 12pm. No entries will be accepted after this date
The contest will be judged by craft blogger Vicki Evans after the closing date
The judge’s decision is final. The prize will be mailed out after the winner has been notified
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