More exciting news from BRITAX arrived in my inbox this afternoon!
They’re demonstrating their commitment to getting families outdoors and active by announcing a partnership between its BOB sporty stroller range and the hugely popular parkrun.
Open to runners of all ages and abilities, parkrun’s truly unique proposition allows fitness enthusiasts to come together to participate in free, weekly, 5km timed runs at over 170 locations in the UK. Parkrun helps to encourage families up and down the country to get active together within their local community.
Parkrun is all about breaking down barriers and encouraging everyone to join the running community regardless of age or ability – running is all about freedom and we’re delighted to be working with BOB to improve the parkrun experience for those looking to run safely as a family. Tom Williams, UK Managing Director at parkrun
The partnership with their BOB strollers range was inevitable. Indeed the BOB stroller was born as a result of Roger Malinowski’s & Philip Novotny’s compunction to design and build a superior jogging stroller. The result was the BOB Sport Utility Stroller, complete with patented suspension system, tough polymer wheels, easy-fold frame, a reclining, padded seat and several other features no one had ever put on a stroller before.
That was then. And this is now. They’ve since gone onto to build a reputation as the ultimate off-road stroller brand for athletic parents. Britax’s 2011 acquisition of the brand only serves as an indication that the brand has big ambitions for the future.
It’s sponsorship of parkrun is therefore the ultimate symbiotic relationship. With a built-in hand brake and tracking adjustment, BOB’s Sport Utility and IRONMAN strollers provide the ideal tools for parents looking to adopt a more active lifestyle and achieve their fitness goals with the support of the parkrun community. What’s more, for every one of these specific strollers purchased you will be supporting your local parkrun initiative.
We hope the partnership will give parkrun’s members further incentive to get out and about with their children, supporting and encouraging those parents who are looking for tips and advice on choosing and getting fit with a running stroller, as well as the guidance and support of a fantastic free event. Ed Hart, UK & Ireland Business Development Manager for BOB
