I feel a little silly giving Cuddledry an introduction for this post. They’re a household name in the UK and most mums and dads will already have them hanging from their towel rails at home. Yet, just in case you’ve been living under a rock, here’s the lowdown on one of the nation’s favourite baby and toddler bath time brands.
Officially launched in October 2006, in less than a month Cuddledry were hastily signed up by baby store juggernauts, Mothercare. A matter of months later a very pregnant Polly and co-founder Helen, took a few tentative steps into Dragon’s Den and demo’ed their innovative apron-style baby towel to Peter Jones, Theo Paphitis, Deborah Meaden, James Caan and Duncan Bannatyne. Yet so assured of their brand’s future success, the Cuddledry girls were among the first businesses to actually turn down two offers of investment due to high equity demands.
Since then, the brand has received dozens of awards, including Mumsnet Best award for best newborn gift… 7 years in a row. Capitalising on the success of their baby towel, they’ve since expanded the range to include fun, practical and oh-so-cute towels for the discerning toddler.
We have two of these funky and colourful towels at home; the Cuddlesafari giraffe print for Heidi, and now the super cool Cuddleroar for Dexter. Not only do they look positively adorable hung on our towel rail, they also mean mummy and daddy don’t have to share their own expensive towels!
Size-wise they’re absolutely spot-on, covering both children from head-to-toe in soft and snuggly goodness. Made with bamboo and cotton (with clever microfiber technology) they’re are soft as a feather and so absorbent they dry my two in a matter of seconds. Not only this, they wash like a dream with zero shrinkage, bobbling or colour-loss. We bought Heidi’s towel 2 years ago from The Baby Show in London and it looks as good as it did back then.
Different from other toddler towels, the proportions and the cut of the towel is so that it encases your child in fabric. Fastening under the chin with a robust little popper, it’s markedly better than the usual cape-style towels which leave their tummies exposed. Instead there’s plenty of snuggly toweling at the front to keep the kiddies super warm when they get out of the bath, or indeed the pool on their Easter holidays!
The hood will prevent heat loss from little heads and end post-bath shivering. With every toddler towel boasting decorative details on the hood (from horns, to ears to antlers) they also make for plenty of bedtime posing. In fact, if your toddler dishes out regular bath-time tantrums and refuses to leave warm bubbly waters, this is the ultimate enticement to curb those paddies - You’ll find your little cherubs can’t wait to put them on… and won’t want to take them off!
Simply put, the Cuddledry is a revelation in baby bathing and well worth the investment. It’s a must-have for any new parent and among the most recommended baby products here in the UK.
